WHAT INFORMATION DO WE COLLECT ABOUT YOU?
If you have an account with us or make a purchase online with us, or enter a competition or respond to a survey with us, we collect your name and contact details (including your address, telephone number, details about your order, and your billing information (where you are purchasing products).

Each time you visit one of our websites, we will also automatically collect information and personal data about your computer for system administration including, where available, your IP address, operating system and browser type. We do this to help us analyse how users use the websites (including behaviour patterns and the tracking of visits across multiple devices), to establish more about our website users and to assist us in managing your account and improving your online experience. We also collect information about your activities on our websites, for example what device you are using and what products you’re looking at.

Please note that, from time to time, we will combine personal data that we receive from other sources with personal data you give to us and personal data we collect about you.

WHERE DO WE GET THIS INFORMATION FROM?
We collect some of your information directly from you, either through information that you give to us or information that we collect during your visits to our websites, stores, or through your communications with us. We may also obtain some information from third parties, including retail analytics companies, consumer insight companies and credit reference agencies and publicly available sources to assist us with understanding customer demographics and shopper behaviours, or where we merge with or otherwise acquire another business.

Information that you give us

You may share personal data about yourself with us by:

filling in forms on our websites, including when you purchase products online, submit queries to us, create an account on one of our websites and/or sign up to receive promotional material and newsletters;
responding to a survey or entering a competition with us;
giving us information about yourself in any communication with us, either by telephone, e-mail, post or otherwise, either in connection with your account, purchases, or to report a complaint or issue. You are not obliged to provide your personal data to us. However, if you do not provide your personal data to us, we may not be able to fulfil your order or provide other services to you or respond to your queries.
Information that we collect about you

We collect personal information about you:

when you visit our websites, including details of your visits to our websites including, but not limited to, Internet Protocol (IP) address used to connect your computer to the internet, MAC addresses, traffic data, location data, your login information, time-zone setting browser type and version, browser plug-in types and versions, operating system and platform, weblogs, cookies and other communication data, and the resources that you access. For more information please see our cookies policy.
when you link your Twitter, Instagram or Facebook accounts with us, to enable you to log onto our websites simply and securely without having to create a new account;
when you visit one of our stores, including CCTV images;
when you contact us in relation to our products, services, a complaint or another query or issue. In particular, calls to our contact centres will be recorded for training and monitoring purposes from time to time.
Information that we receive from other sources

We will receive personal data about you from other third parties, including:

in connection with any mergers or acquisitions where we obtain your information from another company.
When we work with retail analytics companies, consumer insight companies, credit reference agencies and through our use of information from publicly available sources.

WHY DO WE NEED YOUR INFORMATION?
The main purpose for which we use your information is to provide you with the products that you purchase from us and to send you offers and promotions that you might be interested in. In particular, we use your information:

to provide you with the products that you have purchased from us and any receipts of purchase, including to deliver your products, and to send you order status updates;
to take payments for the products that you have purchased and to give refunds or exchanges;
to provide customer service and support to you;
to develop and improve our products and services;
to develop and improve our websites and set default options for you (such as language and currency) and to ensure that content is presented in the most effective manner;
to provide you with information that you request from us or which we feel may interest you. We may send you marketing information by email, SMS or post. This can include information about new products and offers that you may find interesting;
to research our customers’ preferences and trending products;
to run surveys and competitions;
to notify you about changes to our products;

BASIS FOR USING YOUR INFORMATION

Compliance with legal obligations
As a corporate group there are certain laws we need to comply with. In particular, we will need to process your personal information to verify your identity and for fraud and crime prevention purposes. Failure to provide the requisite personal information on sign-up / as you use our websites, may mean we cannot provide our products to you, as to allow you to purchase our products may mean we may be in breach of our legal obligations. You will not be able to object to processing or ask for the deletion of your personal information insofar as it falls under this category.

Necessary for the entry into or performance of a contract
When you enter into a transaction with us or one of our brands, a contract between you and the relevant brand will have been entered into. In order for us to fulfil our obligations under such contract (e.g. to allow you to place an order and receive products from us), we will need to collect and process your personal information. Failure to provide the requisite personal information on sign-up to an account or on placing an order and payment information or objecting to this type of processing / exercising your deletion rights will mean we cannot provide our products to you.

Legitimate business interest
We use your personal data as set out in this privacy policy for the legitimate interests of our business to enable us to:

provide you with products as requested by you;
carry out research to understand our customers and how they purchase and use our products;
develop and improve our products.
As indicated below, we will also pass your personal data to members of the JD Group and other third parties and this is also for our legitimate business interests. We are required to carry out a balancing test of our legitimate business interests in using your personal data outlined above against your interests and rights under the Data Protection Laws and regulations in the relevant territory. As a result of our balancing test, which is detailed below, we have determined, acting reasonably and considering the circumstances, that we are able to process your personal data in accordance with the Data Protection Laws on the basis that we have a legitimate business interest.

Legitimate business interest
We have a legitimate interest in processing your information as:

we both benefit from the effective management of your account(s) (where applicable);
we both benefit from the effective management, operation and administration of our websites;
we both benefit from the provision of products, services and support and from improvements to our services;
we both benefit from updates to our websites;
we will both benefit from the ability to enforce or apply rights under any contract between us;
we are required to ensure the health and safety of our customers and the security of our stored data and have a legitimate interest in ensuring any processes relating to the same are effective and that fraud and other crimes are prevented and detected;
we would be unable to provide our products and services without processing your information; and
we have a legitimate interest in processing your information in connection with any mergers, acquisitions or reorganisation of our business, in which case some of your information may be shared with a prospective buyer or otherwise but only so far as is strictly necessary for the purposes of such sale or administration.
Necessity
We consider that it is reasonable for us to process your personal data for the purposes of our legitimate interests outlined above as we process your personal data only so far as is necessary to achieve the purpose outlined in this privacy policy.

Impact of processing
We consider that it is reasonable for us to process your personal data for the purposes of our legitimate interests outlined above as the processing of your personal data does not unreasonably intrude on your privacy. We will send you marketing communications where you have not told us that you wish to unsubscribe from marketing and where you have purchased similar products and/ or services from the same brand or legal entity (as set out in the table above). We rely on our legitimate interests to do this, and you have the right to object to processing of this nature at any time by contacting our customer care team using the details at the start of this privacy notice.Legitimate business interest
We use your personal data as set out in this privacy policy for the legitimate interests of our business to enable us to:

provide you with products as requested by you;
carry out research to understand our customers and how they purchase and use our products;
develop and improve our products.
As indicated below, we will also pass your personal data to members of the JD Group and other third parties and this is also for our legitimate business interests. We are required to carry out a balancing test of our legitimate business interests in using your personal data outlined above against your interests and rights under the Data Protection Laws and regulations in the relevant territory. As a result of our balancing test, which is detailed below, we have determined, acting reasonably and considering the circumstances, that we are able to process your personal data in accordance with the Data Protection Laws on the basis that we have a legitimate business interest.

Legitimate business interest
We have a legitimate interest in processing your information as:

we both benefit from the effective management of your account(s) (where applicable);
we both benefit from the effective management, operation and administration of our websites;
we both benefit from the provision of products, services and support and from improvements to our services;
we both benefit from updates to our websites;
we will both benefit from the ability to enforce or apply rights under any contract between us;
we are required to ensure the health and safety of our customers and the security of our stored data and have a legitimate interest in ensuring any processes relating to the same are effective and that fraud and other crimes are prevented and detected;
we would be unable to provide our products and services without processing your information; and
we have a legitimate interest in processing your information in connection with any mergers, acquisitions or reorganisation of our business, in which case some of your information may be shared with a prospective buyer or otherwise but only so far as is strictly necessary for the purposes of such sale or administration.
Necessity
We consider that it is reasonable for us to process your personal data for the purposes of our legitimate interests outlined above as we process your personal data only so far as is necessary to achieve the purpose outlined in this privacy policy.

Impact of processing
We consider that it is reasonable for us to process your personal data for the purposes of our legitimate interests outlined above as the processing of your personal data does not unreasonably intrude on your privacy. We will send you marketing communications where you have not told us that you wish to unsubscribe from marketing and where you have purchased similar products and/ or services from the same brand or legal entity (as set out in the table above). We rely on our legitimate interests to do this, and you have the right to object to processing of this nature at any time by contacting our customer care team using the details at the start of this privacy notice.